This question is about customer experience statistics.
The three main components of customer experience are:
Discovery. This component is all about how companies contact customers and how they make that contact relevant and meaningful. Having good discovery is all about knowing where and when to market.
Engagement. This component is about how customers interact with the company and company products. Having good engagement is all about finding ways for customers to interact with products in new ways that yield new benefits.
Delivery. This component combines speed with consistency. Customers want you to deliver products on time and in good condition.