SKIMS' latest Valentine's shop is now live and it's Lana Del Rey approved (2024)

SKIMS, in case you're unfamiliar, is Kim Kardashian's best-selling fashion brand. When Kim first dreamed up the concept with co-founder Emma Grede, it was all about shapewear solutions. And while these genius pieces are still at the core of the brand, SKIMS also now offers cosy loungewear and pyjamas, great underwear, plus has recently expanded into swimwear too.

And Kim K has only gone and released one of the most IC-ON-IC campaigns of, like, forever, to celebrate the brand's new drop: The Valentine's Shop. Seriously, last week SKIMS teased a shot of the one and only Lana Del Rey over on its IG and it's safe to say our phones blew up.

Styled in an array of retro velvet teddies, satin dresses trimmed with lace and super cute heart-printed pjs, the award-winning singer/songwriter had us absolutely buzzing to see what SKIMS was going to release this year to celebrate luuuurrve day.

SHOP SKIMS' VALENTINE'S SHOP NOW

In case you missed it (we doubt it, the whole world was sharing these pics), or if you just want to lust over Lana a lil' bit more, here's a lil' refresher of the teaser images for the new collection.

Yep, we told you they were good, ppl.

And we can now reveal the wait for the SKIMS Valentine's day shop is finally over. The new collection officially launches tonight (January 23) at 5pm – which gives you plenty of time to stock up on sexy essentials before the big day on Feb 14th.

But even if you're not going all out for V day, Kim K has got you sorted. It's not all lace corsets, rhinestone thongs and edible candy lingerie (although there is some of that, we're pleased to report). In fact, SKIMS UK's latest drop might just be the most wearable yet, with cute everyday slogan undies, comfy jersey pj sets, everyday T-shirt bras and triangle bralettes in playful heart prints and girlish, baby pink hues.

Not sure where to start? Here's what the Cosmo team is buying from SKIMS UK's Valentine's day shop now:

Can't get on board with all the Valentine's day merch? Luckily Kimmy is still creating hella fire everyday lingerie, too. The launch of the iconic Nipple bra (yup, you read that right) got us all hyped up back in October.

SKIMS spotted a serious gap in the market with its new nipple bra. As I am sure any bigger bewbed gal will tell you, we are hella jealous of those in the itty bitty titty committee (or with seriously perky boobs) that get to rock baby tees braless. I mean, who hasn't watched Friends and lusted over Rachel's seriously '90s looks sans underwear? Guilty.

And it's not just for those with larger busts either. SKIMS' nipple bra may just be its most inclusive lingerie drop yet. Lots of fans took to social media to support the new product, appreciating it gives those who have had mastectomies, reconstructive or gender-affirming surgery a chance to feel welcome in the underwear sphere.

As far as construction goes, the nipple bra does what it says on the tin: it is a reinvention of the brand's latest Ultimate Push-up Bra that features teardrop-shaped cups for natural-looking roundness and cleavage without spillage, with the addition of a built-in, faux nipple for a perky braless look. We're sold.

If that wasn't enough, SKIMS will be donating 10% of sales from SKIMS Ultimate Nipple Bra, as a one-time donation, to 1% for the Planet – a global network of businesses and environmental organisations working to support people and the planet. You go Kim K.

If you're not sold on the nipples out trend, the SKIMS OG Ultimate bra might be a bit of you.

This summer, the brand brought back the Noughties push-up bra trend with its release of the Ultimate bra, combining fashion with function. We thought we had seen the back of this divisive trend – and we'd been totally relishing living in comfier bralettes and lil' lacy numbers recently.

Seriously, the prospect of suffocating underwires and OTT padding that traditionally comes with wearing push-up styles low-key fills us with dread, tbh. But leave it to SKIMS to create lingerie to rival our beloved, go-to T-shirt bras and put the push-up back on our radar. Making it a pleasant and comfortable experience, no less.

Taking to Instagram to break the news, Kim said: "This bra is going to change the game. We designed the ultimate bra to give you the total package: perfect lift, perfect shape, perfect feel. It's kinda like a boob job in a bra."

Honestly, sign us up! But if you need some more convincing, we've looked into the science too. Basically, push-up bras of the past usually have one large foam pad that ultimately causes too much lift to your boobs and compresses them. But thankfully, SKIMS' Ultimate Bra is engineered with tapered padding to give your chest a naturally rounded teardrop shape instead.

"We studied so many women's busts using 3D scans – including my own," Kim K continues. "And inch by inch we developed these really natural looking cups that have a graded teardrop shape and sit seamlessly under clothing." That will be the soft microfibre fabric and smooth bonded seams working their magic.

If the bra's lifting, sculpting and smoothing abilities weren't enough, the new wonder product is also available in a hella inclusive size range (32A to 44D) and caters to a wide range of skin tones with 10 core colourways.

With so many shape wear and lingerie options out there nowadays, it can feel overwhelming to know where to start. But, fear not, we've answered your questions and rounded up the best picks to shop. Let's dive in...

Where to buy SKIMS UK?

Although SKIMS was obvs first established over in the US, thankfully it has never been easier to get your hands on your fave shapewear pieces, even if you're across the pond in the UK. The brand's own website ships internationally if you want the full range, but selected products are also available online at Net-a-Porter, Selfridges, Harrods and SSENSE.

So, which are the best SKIMS UK shapewear pieces to shop? If you're curious to try the buzzy brand, browse the Cosmopolitan fashion team's edit below.

Is SKIMS UK or Spanx better?

While there are plenty of shapewear options out there on the market, Spanx has been the most ubiquitous name in the game since its launch in 2000. With countless references in TV, film, and pop culture, this brand is top of mind for many women looking for supportive undergarments.

But which brand is best? Oprah named Spanx one of her new favourite things when the brand launched, and other celebrity Spanx fans include Gwyneth Paltrow and Jessica Alba. In terms of price, SKIMS UK shaping shorts range from £34 to £96, varying based on compression level. Net-a-Porter's Spanx shorts selection goes from £46 to £222. (It's worth noting, the £222 pair includes interior boning for the highest level of control, and a built-in corset. Most other items are comparably priced across both brands.)

Both labels offer maternity items, various levels of compression, shorts, underwear and bodysuits. And neither brand has limited themselves to just sculpting garments – both have lifestyle ranges as well, like activewear. SKIMS UK, however, has a wider size and colour range in many products. Plus, its "solution short," which features one longer leg and one cropped leg, to wear with thigh-high slit dresses, feels very modern. Kim has spoken before about that all-too-familiar scenario of needing the loo while wearing shapewear on a night out, but finding it impossible to peel off in a hurry, so many of her SKIMS shorts have a crotch opening as a solution. Genius.

Do the Kardashians actually wear SKIMS?

The Kardashian-Jenner clan are all about supporting each other's (many) businesses. Naturally, the sisters have been spotted in SKIMS a lot over the years. Kylie has shared selfies on Instagram wearing the Cotton Jersey Triangle Bralette and the Cozy Knit Pant before. In 2021, Kourtney posed in a SKIMS campaign with Megan Fox, modelling the Essential T-shirt Bodysuit and pieces from the Cotton Collection. In February, Khloé stunned in a brown strapless catsuit by the brand.

But which ones are the founder's favourites to get that famously snatched waistline? Kim told American retailer Nordstrom, "My go-to shapewear piece is the Sculpting Short. I wear it under everything, especially tight dresses and skirts, where I want super smooth lines. The Sculpting Bodysuit is also an essential."

Follow Rosie on Instagram.

Follow Abigail on Instagram.