The 8 Best SERP Checker / Tracking Tools To Identify Keyword Rankings (2024)

Do you need the best SERP checker to check your Google, Baidu, Yahoo, or rankings? By the way, SERP stands for Search Engine Results Page. Usually, people having a website type keywords into Google and counts the results. After that, they add their position to a spreadsheet. But, monitoring a huge list and putting them in posts and blogs is not an easy task. For doing all the things, you will need a SERP rank checker tool.

However, the tool will help you to check the positions of your keywords in Google SERP. They will help you get website traffic, audit your site, competitive research, and rank your site higher on Google. To know more about keywords or how to apply them, you can read about, “what is keyword density?

Moreover, Google SearchLiaison reports said the first page of SERP gets around 18% of the organic clicks. The second position page gets 10%, and the third page gets only around 7% organic clicks. So, you have to be concerned about making your content rank onto the first page.

While using a rank checker, make sure if the number of keywords can check positions according to your requirements. Carefully notice that it has enough features and the software does daily check or not.

Facts to remember:

  • SERP position checkers usually make a concrete result of your SEO efforts within 3-6 months. For new businesses, the period can be longer.
  • Most of the tools give you a free trial option for 7-days to 01 months. They cost an average of around $99 per month.
  • You will find many items in the marketplace. Some of them with extraordinary features are- Google Trends, SERanking, Screaming Frog, Ahref, and more.

Now, let’s not waste more time and start comparing our today’s collection of the 08 best SERP tracking tools and see what’s the best for you:


The 8 Best SERP Checker / Tracking Tools To Identify Keyword Rankings (1)

Ahref has outstanding keyword research, rank checking, and backlink tracking abilities. You can say that it is one of the best SERP checkers and a personal favorite of huge SEO professionals. The big thing is, Ahref is the second fastest web crawler, behind Google.

However, it includes functions like URL ranking, backlink audits, analysis, more. It will offer you organic search reports if you use them. Also, it will crawl across the web and boost your search engine rank.


  • It explores different content and Keywords
  • Helps to Generate Unlimited Buzzwords
  • See the ranking history of any website for any keyword
  • Instantly analyze the internal backlinks of any website
  • Provides a history of rankings
  • available Ahrefs SEO plugins for wordpress user
  • Finding broken link building opportunities
  • Get an email alert with keyword ranking improvements


  • It has a massive collection of features, so it slowdowns sometimes
  • You will get updates only every after 05 days
  • The monthly pricing is expensive compared to others


You will have 1500 keywords that will cost $179.

My Thoughts:

No doubt, Ahref brings an excellent user interface. You will get improvement tips for your site, backlink reports. And also, you will know the URL ratings. It will help you d your works following the proper SEO strategies regarding content marketing.

Learn more ahrefs


The 8 Best SERP Checker / Tracking Tools To Identify Keyword Rankings (2)

Any small business like agency, freelancer, startup, fashion, and more can use it. And it will provide you a rank tracker, backlink monitoring, marketing plan, and audit of a website.

You can visit the YouTube ranking as like Google’s, using Yandex, Bing, or Yahoo. It is a Ukrainian company, and they claim that they have 300,000 clients. They give you an incredible tracking tool within your budget.


  • Their folders and tags will help you organize specific words.
  • The pricing is reasonable
  • You will get a mobile SERP tracker option here
  • Its screens will present a historical overview of rankings. Also, you can visit the best ranks you ever had!
  • They check Google SERP features like the featured snippet.


  • You will get some bugs in their system that can’t be fixed instantly.


You can get 250 keywords with a weekly update at $23.40 monthly. Respectively, a number of 500 and 1000 at $54 and $89 with daily updates.

My Thoughts:

It seems very useful to me. It is a SERP keyword checker and will help you maintain backlinks and make long-term plans with your business.

Learn more Seranking


The 8 Best SERP Checker / Tracking Tools To Identify Keyword Rankings (3)
It is one of the best SERP checker tools comes with a modern black layout by default. This Slovenian company includes valuable plans for you with discounts of up to 40% for a yearly plan. They offer site audits, API access, backlink, and competitor monitoring.


  • They provide daily updates
  • Along with YouTube, it gives you a DuckDucKGo tracking
  • It is easy to create notes to your account to visit the daily, weekly, monthly ranking graphs via email


  • For 1000+ keywords, their costs rise remarkably
  • They offer an option for a live chat in which their responses take a long time
  • In its help section, there is no search function


They offer 500, 1000, and 5000 keywords at prices respectively $39, $99, and $369 per month.

My Thoughts:

Although they have some cons, you should give it a chance for the role of a checker. It will not disappoint you, I think.

Learn more Nightwatch


The 8 Best SERP Checker / Tracking Tools To Identify Keyword Rankings (4)
Serpstat is another cheking tool from Ukraine. You can say it is a one-stop-shop that will give you everything about digital marketing. It is well suited for website or eCommerce business owners. Also, it has almost 100,000 customers who use it for research, site audits, backlink analysis, and more.

Besides, the users can perform campaigns, optimize SEO, PPC analysis. It is affordable software, and you will get a dashboard by which you can navigate it easily. Moreover, you can have a record of your competitor’s backlinks.


  • It will display your ranking evolution beautifully
  • Your SEO affairs will be visible by its graphs and colors
  • It will collect international data and track universal search results
  • Also, your Backlink and Website Analysis will be done using it


  • Serpstat is comparatively expensive than others as only a rank tracker
  • It can slow your site sometimes


It provides 500 keywords for $69/month and 2000 for $149/month. And you will get discounts of up to 20% for longer terms.

My Thoughts:

It comes with a powerful but easy-to-use interface. And it has been criticized for some inaccurate reporting. Although, it still is one of the best SERP checkers in the world. So, give it a try without hesitating!

Learn more serpstat

Advanced Web Ranking

The 8 Best SERP Checker / Tracking Tools To Identify Keyword Rankings (5)

It is a versatile tool that monitors website tracking suitable for In-House SEO and digital agencies. It will let you track a vast number of sites. It is powerful with many features and shows correct rankings of around 22 search engines and 130 countries. It can compare the total performance of its competitors.

However, Advanced Web Ranking allows location-based rankings depending on zip code. Also, using it, with the refresh option, you can update data manually here. It comes with 04 packages like Standard, Professional, Enterprise, and Server.


  • Here, you will find extensive data
  • It will provide you rank checks daily
  • You will get 100% customer support from them
  • It includes Google Analytics and Google Search Console.


  • Using it will not be easy if you are an amateur.
  • It allows limited tracking.


If you want to purchase the standard package, it will cost you $49 per month, and other packages will cost you more monthly.

My Thoughts:

It is perfect because it collects a massive amount of information from Google Analytics and Google Search Console. But you can track a total of 35,000 keywords. I hope it will not dissatisfy you.

Learn more Advancedwebranking


The 8 Best SERP Checker / Tracking Tools To Identify Keyword Rankings (6)

Moz is a fresh, modern, and one of the best SERP checker tools that let you get reports from pages, sites, and search engines. It will provide you reports from Google, Bing, Yahoo of the most common word searches. Also, it does backlink analysis and advanced optimization suggestions for pages. Using it, you will know rankings of global, national, or local sites.

Moreover, you can compare results with your competitors with the Moz Domain Authority tool. Moz provides a 30-day free trial offer. After that, you will have choices to buy Standard, Medium, Large, or Premium packages.


  • You can compare mobile versus desktop ranks by the software’s crawlers.
  • It gives you website audits, backlinks analysis, and more.


  • It provides Database and Metrics only for the US.
  • You will not get a massive amount of keywords explored by Moz.


The packages start per month from $99 to $599. For annual packages, you might get a discount.

My Thoughts:

Moz gives you link profile analysis as well as on-page SEO. It can boost your website rank and bring enough website traffic.

Learn more moz

Authority Labs

The 8 Best SERP Checker / Tracking Tools To Identify Keyword Rankings (7)

If you are looking for a suitable tracker or checker, then Authority Labs is another available tool. It ships with a user-friendly interface that can target audiences using location-based tracking. Also, it can track domains of computers, product rankings of different sites and provides detailed reports. It shows reports on the SEO campaigns of its competitors.


  • It will give you Global, National, or Local Tracking.
  • You will get to see daily reports using it.
  • Plus, it provides a clean and easy-to-use interface to the users.


  • There, you will see all the keywords being sorted following alphabetic order, and you can’t change it.
  • To get advanced features, you will find it quite expensive.


You can avail of a 30-day free trial if you want, and it costs from $49 – $450 per month.

My Thoughts:

Authority gives an excellent performance by tracking your competitors’ domains, and the users like its interface a lot.

Learn more Authoritylabs


The 8 Best SERP Checker / Tracking Tools To Identify Keyword Rankings (8)

SEMrush is one of the best SERP checkers that is an easy-to-use SERP ranking tool. It is a personal favorite of mine and many professionals. Any Medium or small businesses, eCommerce stores, and website owners can use it. Putting a URL on its search bar, you can have the report of sites that use Google and Bing as search engines.

While using SEMrush, you have to wait until it finishes analyzing your site, and then you select particular words manually. Plus, it will give you technical SEO audits that will help you more with your works.


  • You can have results for organic research with it.
  • It provides your site’s traffic analytics daily
  • You will get here Product Listing ADS
  • Integration with Google Data Studio
  • Featured Snippets Report and Position Tracking Results


  • Sometimes it can give you reports of wrong information of advertisem*nts and backlinks.
  • If you want more advanced features, then you may find it expensive.
  • Also, it is a bit complex using for an amateur.


You will get a 7-day free trial and a Pro plan for $99.95. Also, it gives Guru Plan for $199.95 and Business plan for $399.95.

My Thoughts:

SEMrush will be best suited for any medium enterprise. It will make your site’s content rank higher. However, it will help you create competitor analysis and making guest blogging strategies.

Learn more Semrush

Wrapping Up

In this article, I hope you now have an overall idea about the best SERP checker tools. I can say they all are helpful if you can use them after studying enough. If I missed any important one to mention, then you can comment below. I will get back to you soon. Stay Safe.

The 8 Best SERP Checker / Tracking Tools To Identify Keyword Rankings (2024)


What SERP tools do you use for choosing keywords you want to track? ›

A search engine results page (SERP) tracking tool helps you track your website's SEO position for specific keywords.
6 Best SEO Rank Tracker Tools for Keyword Tracking (Compared)
  • Semrush. ...
  • Ahrefs. ...
  • MonsterInsights. ...
  • SERPWatcher by Mangools. ...
  • SE Ranking. ...
  • Serpstat.
Nov 25, 2022

What is a SERP tracking tool? ›

What Is SERP Tracking Software? SERP tracking software gives you data on what the search results page looks like for a given search query. Many tools go beyond this basic delivery to show you where your website ranks on the SERP. These are typically called “rank trackers,” and they're a very common SEO tool.

What is SERP rank Tracker? ›

Ahrefs' SERP Checker shows you how much organic search traffic the top results get from all the keywords they rank for. Once you know which pages on the SERPs get the most traffic, you can analyze them in Site Explorer to replicate their success. This traffic estimate data is exclusive to our SERP Checker.

How do I check my site's SERP ranking? ›

How can I check SERP for free? You can try SE Ranking's SERP tool for free. This search engine rankings checker allows you to check the top Google search results for multiple keywords in any location. You can use it to analyze the SERP and check your website position for relevant keywords.

What is the best keyword tool? ›

The 10+ best keyword research tools
  • Google Keyword Planner.
  • GrowthBar.
  • Long Tail Pro.
  • Majestic.
  • Keyword Tool.
  • Serpstat.
  • Moz Keyword Explorer.
  • SpyFu.
Jan 8, 2023

How do I track my keyword ranking? ›

How to Monitor Keyword Rankings With SEO Tools
  1. Ahrefs. Ahrefs' Keywords Explorer is one of the most popular keyword position monitoring tools on the internet. ...
  2. SEMRush. ...
  3. Accuranker. ...
  4. Ubersuggest. ...
  5. Google Search Console. ...
  6. SearchMetrics. ...
  7. WebCEO. ...
  8. Tap into Trends.

How many types of SERP are there? ›

Basically, the SERP consists of three types of search results: organic results, paid results, and rich results enhanced with different features, such as images, videos, rating stars, etc.

What is SERP example? ›

A search engine results page, or SERP, is the page you see after entering a query into Google, Yahoo, or any other search engine. Each search engine's SERP design is different, but since Google is the most popular—holding over 80% of the market share—we'll focus on their features and algorithms.

Is Google a SERP? ›

Short for search engine results page, SERP is the single page that search engines serve in response to a user's search query. Here's an example of a Google SERP: The term SERP isn't unique to any specific search engine — Google, Bing, and Yahoo all serve SERPs to users.

How do you rank keywords in SERP? ›

7 Things You Must Do to Rank for Your Keywords
  1. Keyword research. Keyword research lays the foundation for optimizing your site. ...
  2. Site structure. ...
  3. SEO content audit. ...
  4. Content creation, optimization, and on-page SEO. ...
  5. Link earning. ...
  6. Social media. ...
  7. Track performance.

Is Serpstat free? ›

Use for Free

Freemium model allows you to research keywords, analyze competitors and get acquainted with Serpstat without hassle. Sign up for free now!

How does a SERP work? ›

A Supplemental Executive Retirement Plan (SERP) is a deferred compensation agreement between the company and the key executive whereby the company agrees to provide supplemental retirement income to the executive and his family if certain pre-agreed eligibility and vesting conditions are met by the executive.

What is the difference between SEO and SERP? ›

What is the difference between SEO and SERP? SEO is an acronym for Search Engine Optimisation, whereas SERP is an acronym for Search Engine Results Page. They are two different things, but very closely related.

What are the 3 types of keyword test? ›

The three keyword match types are Exact, Phrase, and Broad. But before discussing match types, it's important to be aware of some rules and definitions.

What are keyword tools? ›

Keyword Tool is free online keyword research instrument that uses Google Autocomplete to generate hundreds of relevant long-tail keywords for any topic. Google Autocomplete is a feature used in Google Search. Its purpose is to speed up the searches performed by users on Google.

What are the 5 types of keywords? ›

These are the five main keyword match types:
  • Broad match (max reach, min relevance)
  • Modified Broad match (slightly lower reach, greater relevance)
  • Phrase match (medium reach, medium relevance)
  • Exact match (min reach, max relevance)
  • Negative match (usually used to increase the relevance of the website visitors)
Aug 12, 2019

Which one is the best tool to check ranking of website? ›

#1) Semrush

Semrush has been leading the charge on rank-checking tools ever since its inception. It allows users to evaluate both the competitor as well as their content. It gives its users the best-performing pages, content, and keywords by using robust metrics.

How do I check traffic for keywords? ›

Google Search Console

To see what type of keywords users are searching for to find your website, pop over to Google Search Console > Search Traffic > Search Analytics.

How do I find best keywords to search? ›

Here's how:
  1. Use Google Keyword Planner to cut down your keyword list. ...
  2. Step 2: Prioritize low-hanging fruit. ...
  3. Step 3: Check the monthly search volume (MSV) for keywords you've chosen. ...
  4. Step 4: Factor in SERP features as you choose keywords. ...
  5. Step 5: Check for a mix of head terms and long-tail keywords in each bucket.
Jan 7, 2022

How do you analyze SERP? ›

How Do You Conduct a SERP Analysis?
  1. Kicking Off Keyword Research. ...
  2. Identifying Search Intent. ...
  3. Making a Competitive Analysis. ...
  4. Finding Ranking Opportunities. ...
  5. Optimizing Content.
Aug 14, 2021

What are the basic elements of SERP? ›

There are four components of an SERP: paid search ads, organic search results, local search results and related searches.

What are SERP features by keyword? ›

A SERP feature is any result on a Google Search Engine Results Page (SERP) that is not a traditional organic result.
  • Long-form content (2000-5000 words)
  • Schema article markup.
  • Authorship markup.
  • Unique, high quality writing.

How do you use keywords in SERP? ›

To get started with the SERP Analysis section of Keyword Explorer, follow the below steps.
  1. Enter your keyword search in Keyword Explorer.
  2. Select your location.
  3. Click Analyze.
  4. Select SERP Analysis from the left panel.
  5. Or click SERP Analysis from the box on the bottom right.

How do I extract SERP data from Google? ›

How to scrape Google search results (SERPs)
  1. Go to Google Search Results Scraper.
  2. Insert the keyword you want to scrape.
  3. Choose the number of pages for extraction.
  4. Set up country domain and language of search.
  5. Collect your data from Google search.
  6. View and download your data.
Oct 6, 2022

What is another name for SERP? ›

Search Engine Results Pages (also known as “SERPs” or “SERP”) are Google's response to a user's search query. SERPs tend to include organic search results, paid Google Ads results, Featured Snippets, Knowledge Graphs and video results.

What is the best search engine besides Google? ›

  1. Bing. Bing search engine. Microsoft's Bing is the second largest search engine after Google. ...
  2. DuckDuckGo. DuckDuckGo search engine. ...
  3. 3. Yahoo! Yahoo search engine. ...
  4. Ask. Ask search engine. ...
  5. Baidu. Baidu search engine. ...
  6. WolframAlpha. WolframAlpha search engine. ...
  7. Boardreader. Boardreader search engine. ...
  8. StartPage. Startpage search engine.
Aug 31, 2022

How much does SERP SEO system cost? ›

Serpstat is available across monthly and annual subscriptions, details of which are outlined below- Lite - $69/month or $55/month (billed annually) Standard - $149/month or $119/month (billed annually) Advanced - $299/month or $239/month (billed annually) Enterprise - $499/month or $399/month (billed annually) Custom - ...

Can I use Semrush for free? ›

You can use Semrush for free with limited functionality, or choose one of the three main plans: Pro, Guru, and Business. Please find the pricing for each plan here.

Is Semrush free worth? ›

Yes! Semrush is 100% worth the hype. If you need an SEO tool that has it all – competitor analysis, keyword research, site audits, and backlink analysis – then Semrush is an invaluable tool that will make your life infinitely easier.

What are the 3 common elements for each result on SERP? ›

Rich Snippets

They're basically SERP features for a specific result in the SERPs. As you probably know, most Google results are made up of a title tag, a description and a URL. Well, rich snippets add additional information that goes well beyond those 3 elements. Which helps users decide whether or not to click on it.

What are the two types of results you can find on SERP? ›

SERPs typically contain two types of content – “organic” results and paid results.

How do you target SERP features? ›

How to Win SERP Features
  1. Do keyword research to find SERP features opportunities.
  2. Make your content clear and answer the searcher's query.
  3. Implement structured data to help Google understand your content.
  4. Submit your sitemap to Google.
  5. Use a tool to optimize your content and track.
May 24, 2022

Why is SERP important? ›

SERPs are important because results are indexed based on ranking signals which determine where a website appears on the results page. Ranking poorly on SERPs means less exposure, less clicks, less traffic and less revenue. This is why websites put so much effort is put into SEO.

Which tool is used for keywords planning? ›

Keyword Planner helps you research keywords for your Search campaigns. You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.

What is keyword tracking tool? ›

Tracking keywords involves using software to monitor a specific set of keywords on an ongoing basis. There are many tools for tracking keywords, each with their own suite of benefits and other tools.

Which of these tools could you use to identify your target keywords? ›

Free Keyword Research Tools
  • Google Keyword Planner.
  • Google Trends.
  • Keyword
  • Term Explorer.
  • Moz's Keyword Difficulty Tool.
  • SEMrush.
  • Ahrefs.
  • GrowthBar.
Feb 13, 2020

Which is the best tool for keyword research for SEO in 2022? ›

1. Semrush. Semrush works a little differently than the other tools I will show you. Instead of entering a seed keyword and getting a long list of keyword ideas, Semrush shows you keywords that your competition already ranks for.

What are the 4 types of keywords? ›

There are 4 types of keywords: short-tail, long-tail, questions, and intent targeting keywords.

Is there a free keyword research tool? ›

Google Keyword Planner also provides a free keyword research tool that can help you plan for PPC and SEO marketing campaigns based on keyword popularity, usage, and market trends.

What is the best SEO tool? ›

10 best SEO tools for 2023
  • Google Analytics and Google Search Console. Level: Beginner through to advanced. ...
  • Clearscope. Level: All levels. ...
  • Semrush. Level: Intermediate through to advanced. ...
  • Ahrefs. Level: Advanced. ...
  • Moz. Level: Beginner through to intermediate. ...
  • Surfer SEO. Level: All levels. ...
  • SE Ranking. Level: All levels. ...
  • WooRank.

What is the best tracking tool? ›

Summary Of The Best Project Tracking Software
Tool Best project tracking through customized workflows
2Wrike Best for its focus on team collaboration and reporting
3Rocketlane Best client portals for project insight sharing
4Kintone Best for building custom project workflows
6 more rows
Feb 3, 2023

Can Google Analytics track keywords? ›

To view your keyword rankings in Google Analytics, select the website property tab and go to Search Console report under navigate to Acquisition » Search Console » Queries. This will show all of the search queries that brought people to your site. The keyword rankings report in Google Analytics will look like this.

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