If you want to learn SEO, you’ve come to the right place.
This beginner’s guide, consisting of seven chapters, has everything you need to understand the basics of SEO and start ranking higher. You’ll also find links to useful resources from our SEO Blog and YouTube channel throughout, so you can forge your own path to SEO mastery.
1/ How Search EnginesWork
Before you start learning SEO, you need to understand how search engines work.
2/ SEO Basics
Learn how to set your website up for SEO success, and get to grips with the four main facets of SEO.
3/ Keyword Research
The starting point in SEO is to understand what your target customers are searching for.
4/ SEO Content
Learn how to create content that ranks in search engines.
5/ On-Page SEO
This is where you optimize your pages to help search engines understand them.
6/ Link Building
Links are how search engines discover new pages and judge their "authority." It's hard to rank for competitive terms without links.
7/ Technical SEO
It's important to make sure there are no technical faux pas that prevent Google from accessing and understanding your website.
