How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (2024)

Do you have a website that’s NOT making a lot of money?

This is normally – but not always – a sign that your website isn’t getting enough traffic. If you’re wondering how much traffic does a website need to make money, you’re in the right place!

In this article, we’ll look at how many visitors you need to make money with a website. We’ll also go through different ways you can monetize your website, and look at the best traffic sources.

First of all, a website doesn’t need a lot of traffic to make money.The amount of money earned will depend on how the site is monetized and the click-through rate (CTR). As a rule of thumb, a website needs at least 50 page views per day to be profitable.

You can get hosting for a new website for as little as $2-3 per month, so profit isn’t too hard of a metric to hit for a new site.

Most new websites are monetized with Google AdSense. Here’s how to figure out the overall monetization possible with AdSense.

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (1)

Calculation:

Step 1: Desired income / Earnings per click (EPC)

$1 per day / $1 EPC = 1 click, assuming you earn $1 a click.

Step 2: No. of clicks / Click-through rate (CTR)

1 click / 0.02 CTR = 50 page views. (Based on a 2% CTR. Average CTR is 1% to 3%.)

If you don’t get at least 50 page views per day (or about 1500 per month), it’s unlikely you’ll make money from your site.

Note: EPC will vary depending on your niche and keywords used so use the above example only as a rough guideline.

How Much Does a Blog Make?

There are many posts online about how much money you can make from a blog or website. These posts often focus on highly successful, established bloggers. And this makes sense: it’s good to know the income potential of a successful website.

But in this article, I’ve decided to follow a slightly different approach.

If you’re wondering how much traffic a website needs to make money, you’re probably still learning how to make a blog successful. So, instead of only focusing on sites that get a ton of traffic, I’ve randomly selected some websites.

Tip: When calculating earnings vs traffic, always use RPM. RPM stands for Revenue Per Mille (“thousand” in Latin). It’s how much money the site is making per 1,000 page views.

If you only look at earnings or only look at income, you won’t be able to get the full picture.

All of the below blogs have Google Analyticsinstalled, which shows how much traffic they’re getting every month. If you don’t use Google Analytics, you should start using it. It’s the best way to get accurate traffic information for your site, for free.

Google Analytics also provides information such as how long visitors stay on your site and how many pages they visit. This will help you identify areas that need to be improved.

Perfection Hangover– Personal Finance Blog

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (2)Traffic: 39,906 Page views.

Gross Income: $2475.30 ($2711.04 less $235.74 YouTube ad revenue) from:

– Ad Income (Mediavine): $1,285.67

– Affiliate Marketing: $714.63

– Sponsored Posts: $475.00

Total Income based on page views: $62.03 per 1,000 page views.

The Endless Meal– Food Blog

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (3)

Traffic: 403,601 Page views.

Gross Income: $7,123.20 from:

– Ad Income (AdThrive): $5,875.00

– Sponsored Posts: $1,150.00

– Viglink: $83.70

– Affiliate Marketing: $14.50

Total Income based on page views: $17.65 per 1,000 page views.

Butternut Bakery– Food Blog

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (4)

Traffic: 129,879 Page views.

Gross Income: $7,896.43 from:

– Sponsored Content: $4,450.00

– Ad Income (Mediavine): $1,286.02

– Freelance Photography: $1,780.00

– Affiliate Marketing: $380.41

Total Income based on page views: $60.80 per 1,000 page views.

Let’s Reach Success– Personal Finance Blog

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (5)

Traffic: 83,499 Page views.

Gross Income: $5,437 from:

– Sponsored Content: $3,612

– Ad Income (Mediavine): $1,404

– Products (Books & Courses): $227

– Affiliate Marketing: $194

Total Income based on page views: $65.11 per 1,000 page views.

The Extra Income Project– Personal Finance Blog

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (6)

Traffic: 20,343 Page views.

Gross Income: $143.80 from:

– Ad Income (Google Adsense & Mediavine): $131.80

– Affiliate Marketing: $12

Total Income based on page views: $7.07 per 1,000 page views.

Living the Dream– Travel Blog (Two Blogs)

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (7)

Traffic: 160,100 Page views.

Gross Income: $3,446 from:

– Ad Income: $3,160

– Affiliate Marketing: $286

Total Income based on page views: $21.52 per 1,000 page views.

Midwest Foodie– Food Blog

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (8)

Traffic: 224,590 Page views.

Gross Income: $3,735.73 from:

– Ad Income (Mediavine): $2,525.96

– Sponsored Content: $1,150.00

– Affiliate Marketing: $59.77

Total Income based on page views: $16.63 per 1,000 page views.

Blog Blossom– Make Money Online Blog

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (9)

Traffic: 8,512 Page views.

Gross Income: $289.75 from:

– Ad Income (Google Adsense): $84.81

– Affiliate Marketing: $204.94

Total Income based on page views: $34.04 per 1,000 page views.

Nikki’s Plate– Lifestyle Blog

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (10)

Traffic: 156,096 Page views.

Gross Income: $2,827.51 from:

– Ad Income (Mediavine): $2,726.68

– Affiliate Marketing: $100.83

Total Income based on page views: $18.11 per 1,000 page views.

40 Aprons– Food Blog

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (11)

Traffic: 954,338 Page views.

Gross Income: $31,225.13 from:

– Ad Income (AdThrive): $25,421.00

– Coaching (Photography): $2,500

– Sponsored Content: $1.800

– Affiliate Marketing: $804.13

– Clients on Retainer: $550

– Own Products: $150

Total Income based on page views: $32.72 per 1,000 page views.

Ryan Robinson– Make Money Online Blog

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (12)

Traffic: 720,705 Page views.

Gross Income: $21,200.09 from:

– Affiliate Marketing: $19,076.08

– Online Course Sales: $1,587.34

– Ad Income (Carbon Ads): $536.67

Total Income based on page views: $29.42 per 1,000 page views.

The Fiery Vegetarian– Food Blog

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (13)

Traffic: 37,984 Page views.

Gross Income: $497.55 from:

– Ad Income (Mediavine): $497.55

Total Income based on page views: $13.10 per 1,000 page views.

THEFAB20S– Travel, Money, and Food Blog (Two Blogs)

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (14)

Traffic: 184,983 Page views.

Gross Income: $5,187.98 from:

– Ad Income (Mediavine): $2,610.60

– Affiliate Marketing: $1,296.65

– Online Course (Blogging): $1,280.64

Total Income based on page views: $28.05 per 1,000 page views.

Key Findings

The above sample of randomly selected blogs isn’t large enough to reach a definitive conclusion on revenue vs traffic. However, we can learn a lot from it, and I don’t believe the results will change a lot for a larger sample.

RPM can change a lot from website to website.

Looking at the above blogs, you’ll notice the RPM (revenue per 1,000 page views) is all over the place. It ranges from a low of $7.07 to a high of $65.11.

Traffic isn’t the only factor that determines how much money a website makes.

The Endless Mealand Butternut Bakeryare both food blogs. The Endless Mealgets over 200% more traffic than Butternut Bakerybut makes less money and has a much lower RPM.

How you monetize your blog plays a huge role in how much money you can make from it!

Use multiple methods to monetize your blog.

Sites with the highest RPM on our list (above $60) have multiple income streams. The two sites with the lowest RPM on our list, namely $7.07 and $13.10 respectively, mainly rely on ad revenue only.

To make a decent monthly income from ads only, such as AdSense, you need a lot of traffic!

Benchmark Against Other Blogs in Your Niche

There isn’t an industry standard RPM per niche. However, as we’ve seen, blogs in the same niche can have totally different earnings per 1,000 page views.

The best idea is to benchmark your blog or website against others in your niche. This should give you a good idea of where you may be leaving money on the table.

Blogs in some niches are more inclined to publish income reports than other niches. Even if blogs in your niche don’t publish income reports, you should still look at their monetization methods.

Do a search in Google, using the following search term:

inurl:income-report “NICHE”

For example, if you’re in the travel niche, your search query will be as follows:

inurl:income-report “travel”

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (15)

In the above example, there are 9,600 results. Not all of these blogs will publish detailed income and traffic statistics, but many will.

To determine the RPM per blog, use the following formula:

(Earnings / Page views) * 1,000

For example, if a blog makes $1,000 per month from 25,000 page views, its RPM is $40:

($1,000 / 25,000) * 1,000 = $40 per 1,000 page views.

How Much Traffic Does a Website Need to Make Money?

The amount of traffic you need will depend on your goals. Do you want some extra cash, a decent side income, or a full time online business? You need a clear intention of what you would like to achieve with your blog or website.

A common goal of many part-time bloggers is to earn $100 a day. For many, it’s the level at which you can quit your job to become a full-time blogger.

If you already have a website you’ve monetized with something like AdSense, you can calculate how much traffic you need. You already know your earnings per click (EPC) and click-through rate (CTR) – from there, all you’ll need to start is to decide what your desired income is.

We use the same calculation method that was used earlier in this article.

Step 1: Desired income / Earnings per click (EPC)

$100 per day / $1 EPC = 100 clicks

To earn $100 a day at an average of $1 a click, you’ll need 100 clicks.

Step 2: No. of clicks / Click-through rate (CTR)

100 clicks / 0.02 CTR = 5,000 page views per day.

If your click-through rate is 2%, you’ll need 5,000 page views to get 100 clicks.

If you’re only looking for some extra cash or a decent side income, you obviously don’t need 5,000 page views. For example, to earn $10 a day you only need 500 page views. To earn $20 a day you need 1,000 page views, etc.

If you use other monetization methods, such as affiliate marketing, you’ll know how much you’re currently making from it as well. You’ll also know how much traffic your site is getting every month. Knowing this, you can calculate by how much your traffic should increase for you to reach your goal.

Perhaps you’re not making money from your website right now, or haven’t fully monetized it? Use information from fellow bloggers’ income reports to find out what’s possible and set a general goal for your website!

How to Increase Your Traffic and Earnings

You can increase your website traffic and make more money in three ways:

  1. Optimize your website.
  2. Increase your traffic sources.
  3. Add new ways to monetize your website.

Each of the above ways can by itself increase your website traffic and help you make more money. By doing all three, you can get much better results!

6 Ways to Optimize Your Website

Here are six of the best ways to optimize your website so you can get more traffic and make more money.

1. Search Engine Optimization (SEO).

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (16)

Google can send a lot of free organic traffic to your site. Make sure your website is SEO friendly.

It falls outside the scope of the article to cover search engine optimization in detail, but here are a couple of suggestions:

  • Only publish high quality, original content on your website.
  • Choose a good topic and keyword(s) for every post. Make sure your main keyword is not too competitive. It should appear in your page / post title, h1 heading tag, and the body of your content.
  • Use relevant images in your content with alt text (alternative text) that describe the images.

2. Improve the user experience of your visitors.

Search engines want to present the best, most relevant content for user queries. You should want exactly the same thing.

You want visitors to spend as much time as possible on your site. This is a sign that your content is relevant and that people enjoy reading it.

The longer visitors remain on your site, the more likely it is they’ll do what you want them to do. This can be to click on ads, visit affiliate offers, buy your products, or sign up for your newsletter.

Make sure your site is easy to navigate. Make it as easy as possible for your visitors to find what they’re looking for.

3. Write better sales copy.

You only get a couple of seconds at the most to grab the attention of a visitor. You may think you don’t need a “sales copy” unless you’re selling something. This isn’t true.

Every piece of content you publish on your website should entice people to perform a certain action.

To get started, follow a simple and easy content formula to use such as AIDA.

AIDA stands for Attention, Interest, Desire, and Action.

Attention– Make sure you use a strong headline that’s relevant to what people are looking for and will grab their attention.

Interest– Within the first paragraph, you should make people feel they’re on the right page. They should be interested in reading what you have to say.

Desire– You want people to feel you understand them, and can help them. If you do this correctly, they will feel a desire to do something.

Action– Tell people what to do. Don’t assume they will do what you want them to do. It’s called a “call to action.”

Example:

“If you want to [solution to problem], then click this link now for more information!”

The average click-through rate (CTR) is between 1% and 3%. If you’re promoting an affiliate offer and only 1% of your visitors click through to the merchant, you’re losing out.

By increasing your conversion rate from 1% to 2% you can potentially double your income from the same amount of website traffic! Many sites have a CTR of 5% and even higher, so working on your sales copy is time well spent.

4. Add new content to your website.

One of the best ways to get more organic traffic and page views is to add new content to your site.

Tip: Use a free tool such as Ubersuggestto find easy keywords your competitors are ranking for.

Earlier in this article, we looked at how to find income reports for websites in the travel niche.

One of the websites that popped up is TwoWanderingSoles.com. All you need to do is enter the url of the website in Ubersuggest. It will show you the top pages and keywords the site is ranking for.

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (17)

According to Ubersuggest, the above page gets an estimated 11,050 visits a month from Google. The keywords the site is ranking for such as “things to do in oregon portland” have a high search volume. They also have a low SEO Difficulty score.

You can save a lot of time by finding low competition keywords your competitors are ranking for. The most successful blogs add new content on a regular basis. You do not have to add new content every day, but try to add at least one new article every week.

Note: Not everyone enjoys writing or has the time to write. At BrandBuilders, we can provide you with premium quality SEO optimized contentfor your website.

5. Update and improve old content.

Search engines and visitors both like fresh, relevant content.

Update and optimize old pages that aren’t ranking well. You can attract a lot of new traffic and increase page views by doing this!

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (18)

Tip: Use PageOptimizer Proto uncover keywords your competitors are using that help them rank on the 1st page of Google. They offer a 7-day free trial and it’s a great tool to use when you’re updating and optimizing old content.

6. Email marketing.

Most visitors will leave your website and never return. A great way to increase your website traffic and make more money is to capture the email address of a visitor. By capturing their email address, you can send them regular emails (do not spam!) to check out new content.

Start building an email list as soon as possible. Your email list is traffic you own and it’s a very valuable asset to have.

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (19)

ActiveCampaignis a good email marketing service provider. They have a solid reputation in the industry and I can recommend them.

Increase Your Traffic Sources

The most frustrating part of a new website is that it can take months before you start seeing decent organic traffic from Google. New bloggers are often so focused on Google they forget there are many other traffic sources.

By “many other traffic sources,” I’m not referring to paid advertising sources. The vast majority of personal websites don’t spend money on ads, unless they are ecommerce stores.

One of the blogs we looked at earlier in this article is Midwest Foodie.

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (20)

It was mentioned that, based on their last income report, the blog made $3,735.73 and had 244,590 page views. This was for January 2020.

Many people would automatically assume it’s mostly organic traffic from Google. You might be surprised to learn that only 22.30% of the traffic was organic traffic from Google.

The majority of the website traffic came from social media.

The owner of the blog, Kylie, was kind enough to publish a breakdown of her traffic sources.

Social media was by far her #1 source of website traffic, with 64.92% of her website traffic coming from social media. Here’s the complete breakdown of her social media traffic:

> Pinterest: 91.71%

> Facebook: 6.19%

> BuzzFeed: 1.78%

> Instagram: 0.30%

She’s pretty good at Pinterest marketing. However, her results for Facebook and especially Instagram are not great. She has more than likely not yet focused on those platforms.

At BrandBuilders, we believe that affiliate marketing is one of the best ways to monetize a website. We have some articles that’ll help you not only with affiliate marketing but also to get tons of traffic from social media.

Helpful articles:

  • Affiliate Marketing on Pinterest: A Complete Guide
  • Affiliate Marketing on Facebook: 4 Tactics for Success
  • 10 Tips to Crush Instagram Affiliate Marketing in 2020

The above resources can help you a lot if you have a new site that doesn’t get a lot of traffic from search engines. It can also help if you’re getting decent traffic from search engines but would like to supercharge the social traffic you receive.

Social media platforms such as Pinterest, Facebook, and Instagram are obviously not the only way you can increase your website traffic. There are many other sources as well, such as YouTube, LinkedIn, and Twitter.

The better you know and understand your target audience, the better you’ll be able to reach them. Go to the places they hang out online, such as niche forums, and contribute.

It may seem like a lot of work to be active on various platforms. However, if you plan your content creation strategy in advance, it’s not difficult to manage everything.

Tip: Try to repurpose the same information for various platforms.

Examples:

  • Post content on your blog. Create some slides of it and post it on SlideShare (soon to be managed by Scribd).
  • Create a video based on a blog post and share the video on YouTube. Link back to your blog post from YouTube.
  • Answer questions on Quora and post a link to a relevant post on your blog where people can learn more.
  • Repost a blog post (after it’s been indexed by Google) on Medium and link back to your blog.

Ways to Monetize Your Website

Building a website takes time and effort. It’s great when your hard work finally starts paying off. However, the amount of money you can make doesn’t only depend on how much traffic you get. How you choose to monetize your website plays a very big role.

Here are some of the best ways you can monetize your website.

1. Ad Income

Many people, especially new bloggers, primarily focus on monetizing their website using AdSense.

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (21)

As mentioned earlier in this article, the average click-through rate (CTR) varies between 1% and 3%. You need a lot of traffic or to rank well for highly competitive topics, such as insurance, to make decent money.

This doesn’t mean you shouldn’t monetize your website with ads, though I would advise against having ads on a sales page, or a page that’s not directly related to your niche. Such pages include your disclaimer page, contact page, and privacy policy.

The reason you don’t want ads on a sales page is they can be distracting. You want people to focus 100% on your offer. You don’t want people to click on an ad from your competitor.

Google does provide a calculator that shows how much you can expect to earn. This is based on the location of your visitors, your niche, and monthly page views.

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (22)

The categories and expected earnings per month based on 50,000 page views are:

(For North America)

In alphabetical order

Arts & Entertainment – $3,744

Autos & Vehicles – $7,464

Beauty & Fitness – $6,042

Books & Literature – $3,462

Business & Industrial – $10,986

Computers & Electronics – $4,530

Finance – $18,720

Food & Drink – $5,010

Games – $2,694

Health – $10,506

Hobbies & Leisure $6,756

Home & Garden – $13,026

Internet & Telecom – $8,172

Jobs & Education – $8,226

Law & Government – $8,226

News – $4,272

Online Communities – $5,058

People & Society – $6,054

Pets & Animals – $7,452

Real Estate – $13,446

Reference – $5,430

Science – $5,082

Shopping – $7,938

Sports – $3,888

Travel – $9,210

The top 5 earning categories are:

$18,720 – Finance

$13,446 – Real Estate

$13,026 – Home & Garden

$10,986 – Business & Industrial

$10,506 – Health

The earnings calculator is at best only a very rough indication of your potential earnings per niche.

According to the calculator, you could earn $5,010 per month for 50,000 page views if you’re in the food & drink niche. That gives you a RPM of $100.20 per 1,000 page views. Let’s now compare that to some food blogs we covered earlier in this article.

The Endless Meal – $5,875 from AdThrive for 403,601 page views = RPM $14.56

Butternut Bakery – $1,286.02 from Mediavine for 129,879 page views = RPM $9.90

Midwest Foodie – $2,525.96 from Mediavine for 224,590 page views = RPM $11.25

40 Aprons – $25,421 from AdThrive for 954,338 page views = $26,64

The Fiery Vegetarian – $497.55 from Mediavine for 37,984 page views = $13.10

Not one of the food blogs on our list even comes close to a RPM of $100.20. In addition, none of them use AdSense. They all use Mediavine or AdThrive, which are known to pay more than AdSense per 1,000 page views.

Before you start thinking AdSense is bamboozling us, it’s a lot more complicated than that. Advertisers pay Google different rates for different keywords. The number of ads on a page and the position of the ads also play a role.

Here is the CPC for “recipes,” according to Ubersuggest:

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (23)

Here are the CPC for “food,” according to Ubersuggest:

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (24)

As you can see, the Cost Per Click (CPC) is all over the place, depending on the keyword.

Most bloggers start off with AdSense. Many then move to a service such as Mediavine or AdThrive as soon as they have enough traffic.

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (25)

To work with AdThrive,you need a minimum of 100,000 monthly page views.

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (26)

To work with Mediavine,you need a minimum of 50,000 sessions (not page views) per month. (It used to be 25,000 sessions, but this was increased to 50,000 sessions on 15 June 2020)

Considering you can potentially earn a lot more with Mediavine than AdSense, it makes sense to switch when you can. According to Niche Pursuits,their ad earnings increased by 80% when they switched from AdSense to Mediavine.

If you’re not currently able to qualify for Mediavine or AdThrive, don’t despair. There are more than likely things you can do to boost your AdSense earnings. These include:

Use ad sizes that are popular with advertisers.

SEMrushanalyzed over 63,000 advertisers and publishers. They found the most popular ad sizes are 728 x 90 and 300 x 250.

Run several ads on a page, but don’t overdo it.

Adsense works on a bidding system. There’s a theory that you’ll make more money per click if you have fewer ads on a page. Based on some studies,it would appear this theory is not correct, and that fewer ads normally equal less income.

If you’re currently only running one or two ads, consider increasing it. But be careful not to create a bad user experience that makes people leave your site.

2. Affiliate Marketing

Affiliate marketing is one of the best ways to earn money online. It’s no coincidence that many successful bloggers use affiliate marketing as the #1 income stream for their blogs.

With affiliate marketing, the sky’s the limit. Successful affiliate marketers can earn $150,000 per year like Tom Dupuis of Online Media Masters. They can also earn a lot more, like Michelle Schroeder-Gardner of Making Sense of Cents.

Michelle regularly earns over $100,000 per monthfrom her blog, and the majority of her income comes from affiliate marketing.

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (27)

Source

It’s interesting to note, as many marketers become more successful with affiliate marketing, they reduce display ads on their blog. The main reason is it’s more profitable for them if visitors click on their affiliate links than on ads.

Note: Obviously not all affiliate marketers are making a ton of money. As with any business, what you put in is what you get out. Treat it as a part-time hobby, and it’ll pay you like it’s a part-time hobby.

To become successful at affiliate marketing, you need the right mindset. See yourself as the owner of a new startup. Treat your website like a business.

What’s affiliate marketing?

To get started with affiliate marketing, you have to enter into an agreement with a merchant. You agree to promote products in return for a commission on sales. When someone you referred to the merchant through your affiliate link buys a product, you make money.

Advantages of affiliate marketing.

Some of the main advantages of affiliate marketing include:

  • Choose from millions of products to promote– There are affiliate programs for practically any commercial niche. You’ll always be able to find something you can promote to your target audience.
  • Don’t have to develop your own products– Developing your own products takes time, and time is money. Besides, how do you know how well your products will be received in the market? Affiliate marketing is a lot less risky than developing your own products.
  • No investment required– The vast majority of affiliate programs are free to join. Some require you to buy a product or subscribe to a service first before you can sign up as an affiliate. This makes sense, but isn’t a requirement of most programs.
  • Promote multiple products at the same time– You’re not limited to one or just a handful of programs. You can earn money from multiple programs at the same time.
  • Easy to change or swap affiliate programs– There are no long-term contracts. Swap one program on your site for another one at any time if you’re not seeing the results you want.
  • Easy tracking and helpful tools– Most affiliate programs will provide you with your own dashboard where you can track conversions. You’ll normally be given all the tools you need, such as affiliate banners and promotional ideas.
  • Possible to earn high and even recurring commissions– Some affiliate programs such as for digital products often pay up to 75% commission rates. Many programs pay recurring monthly commissions for subscriptions. Passive income is a great way to make money.

Affiliate Marketing vs AdSense

There are two main differences between affiliate marketing and AdSense.

  1. Choice– With affiliate marketing, you can choose which products to promote. For example, you can write a blog post to review a certain product. With AdSense, most of the time, you have no idea which ads are going to be displayed on your blog. They can be super relevant but they can also be a total mismatch for your audience.
  2. Earnings– AdSense has an advantage that when visitors click on an ad, you get paid. With affiliate marketing, you have no guarantee when visitors click on your affiliate link that they will buy the product. However, you can make more money from a good affiliate program than you’ll make from AdSense, especially if your readers have come to trust your expertise and product recommendations.

Top affiliate programs and affiliate networks

Some of the top affiliate programs and affiliate networks include the following:

Amazon Assocites

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (28)

Amazon is our #1 affiliate network.

Amazon needs no introduction, and this is their main advantage over many other affiliate programs, as well as AdSense.

Would you rather click on an ad for a product that’s sold on Amazon, or a lesser known merchant? Obviously, you would choose Amazon, because:

  • Amazon is a giant marketplace and has a solid reputation.
  • Amazon is known for excellent customer service and fast deliveries.
  • Many people have invested in Amazon Prime for free shipping on their orders.

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (29)

With Amazon, you can expect to earn between 1% and 10% commission, depending on the product you’re promoting.

Note: At BrandBuilders, we specialize in building high-quality websites for Amazon affiliate marketing. Feel free to have a look at available pre-made affiliate sites. You’re also welcome to order a custom affiliate site.

ClickBank

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (30)

ClickBank is a great affiliate marketplace for digital products that pay up to 75% affiliate commissions. You can find many products to promote, covering a large range of niche markets.

Categories include:

  • Cooking, Food & Wine
  • Education
  • Employment & Jobs
  • Green Products
  • Health & Fitness
  • Home & Garden
  • Parenting & Families
  • Self-Help
  • Sports
  • Travel

Many of the sales pages look dated, but if you look around, you can find some real gems to promote.

ShareASale

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (31)

ShareASale is a well-established affiliate network that has been around for 20 years. They host 3,900+ affiliate programs across 40 different categories.

Unlike Amazon, commission rates are set by the individual merchants and not ShareASale itself.

FlexOffers

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (32)

FlexOffers is an affiliate network that hosts 12,000+ affiliate programs. They are not as old or as well known as ClickBank or ShareASale. They’ve been around since 2008, though, and have seen huge growth since then.

As is the case with ShareASale, commission rates are set by the individual merchants and not FlexOffers.

3. Sponsored Content

Reading through this article, you would have noticed that “sponsored content” or “sponsored partnerships” are often used to monetize a website. It’s a good way to make money.

If you have a new site that isn’t getting a lot of traffic, it probably wouldn’t work for you right now. On the other hand, if you’re seen as an influencer in your niche, it’s a way to boost your earnings.

With sponsored content, you’re paid to publish content on your site. In the majority of cases, the content will be given to you and is subject to your approval. In some cases. though, you may be requested to write the content yourself.

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (33)

ValuedVoiceis a good platform to use if you’re getting a lot of traffic to your site or social media channels.

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (34)

SeedingUpspecializes in connecting brands and influencers. Like ValuedVoice, they see successful sites as “influencers.”

4. Your Own Products

Selling your own products / services is an excellent way to make more money from your website. It can be an online course, ebook, coaching, consulting, or even physical products. You can also combine various products and services.

For example, let’s assume you’re good at woodworking and want to build a blog around it.

You can create the following sales funnel:

  • Step 1. Offer a free ebook people can sign up for and then download.
  • Step 2. Create and sell online courses.
  • Step 3. Start a membership site. Share your courses and other content.
  • Step 4. Offer one-on-one coaching for people who can afford personal attention.

You can even take it a step further and get affiliates to promote your online courses and membership site!

The above example is obviously not only limited to woodworking. I can think of many niches where it can be applied, such as health & fitness, food, dog training, etc.

Here are some great resources that can help you:

Teachable

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (35)

Teachable is the most popular online course platform.

Their Basic Plan is only $39 a month. With it, you can create unlimited courses, have unlimited students, and upload unlimited content for your courses. You can also create product bundles, coupons, offer your customers payment plans, and run a membership.

Their Pro Plan is $119 a month. It has everything that’s included in the Basic Plan. In addition, you don’t have to pay transaction fees (5% under Basic Plan) and you can enroll affiliates to promote your products.

Both their Basic Plan and Pro Plan give you the ability to charge for add-ons. For example, you can charge a customer for a course but can also charge the customer for one-on-one coaching.

Podia

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (36)

Podia is a lot more than just an online course platform. They have two reasonably priced plans, namely a Mover Plan for $39 a month, and a Shaker Plan for $79 a month.

Their Shaker Plan offers unlimited courses, webinars, downloads, and memberships. It also comes with an in-house email marketing component so you can grow your list. It’s the only online course platform that offers you a live chat option to communicate with visitors.

Easy Digital Downloads

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (37)

If you’re looking for an easy way to sell an ebook or other digital products from your website, consider Easy Digital Downloads. It’s a WordPress plugin that’s quick and easy to install and set up. It has a free version which should meet most of your needs.

Conclusion

We covered a lot of ground in this article on how much traffic does a website need to make money. Here’s a quick summary of some of the most important points we looked at!

Key findings:

  • As a rule of thumb, you need at least 50 page views a dayfor your site to be profitable. This number isn’t cast in stone, though it’s unlikely you’ll make anything worth mentioning from less than 50 page views a day.
  • Traffic does play an important role if you want to make money from your website. However, traffic isn’t the only factor. You have to focus on a lot more than just your traffic statistics.
  • By optimizing your website for visitors, you can improve the user experience for them. This can have a direct and positive impact on your conversion rates even if your traffic numbers remain unchanged.
  • By optimizing your website for search engines, you can attract many new visitors to your site.
  • New websites often struggle to get organic traffic from a search engine. By focusing on other traffic sources as well, such as social media, you can significantly boost your traffic.
  • Don’t just rely on one income stream, such as ads, to monetize your website. There are other ways you can monetize your website, such as affiliate marketing, that can give you great results.

Ready to Take Your Earnings to the Next Level?

If you’re serious about building a real online business, get in touch! We are pleased to offer you a FREE 30-minute coaching call.

Book the call now and let’s explore how BrandBuilders can help you grow your business, starting today!

How Much Traffic Does a Website Need to Make Money? | BrandBuilders.io (2024)

FAQs

What is a good amount of traffic for a website? ›

A monthly goal for a small business receiving 5,000 total monthly visitors could be 10% or 500 visitors, for example. Set goals with a content plan in mind. With this goal in place, you can use it to determine the success of your content strategy.

How many visitors do you need to make money on a website? ›

Typical CPM rates (the amount an advertiser will pay you per thousand page views) might be around $5 or less, depending on the size of your site, your topic and your visitor's demographics. That means if you're trying to earn just $5,000 per month, you would need over 1 million page views.

How much traffic do I need for AdSense? ›

Apply for adsense after your website receives at least 100 unique visitors per day. Rules have become more strict and it may be difficult to get accepted if you don't have a decent amount of traffic. You need to have a Google account (such as gmail) to use with Adsense.

Do websites make money from traffic? ›

Millions of websites generate revenue every day using the techniques described above as well as a variety of others. Remember that the key to successfully monetizing your website is traffic. The more website traffic you have, the more income opportunities will be presented to you.

What is considered a busy website? ›

High traffic website is one getting 500,000 page views and above per month. The traffic should be constant each month. High traffic websites are countable, less than 200,000 worldwide.

How many hits is my website getting? ›

The easiest and most popular way to find out how many visitors your website gets and what people actually do when they're there is through a free piece of software called Google Analytics.

How much traffic do you need to earn $100? ›

The key metric to figure out here is the RPM (sometimes also abbreviated EPM). If you know that 1,000 visitors to a site makes $10 on average then it's easy to figure out that 10,000 visitors a day is the average needed to hit that $100 a day mark. If the earnings are less, like a $5 RPM then it takes 20,000 visitors.

How do I get 10K traffic? ›

Index
  1. 7 Steps On How To Generate 10K Visitors To Your Blog.
  2. Step 1: Do It Bigger And Make It Better.
  3. Step 2: Optimize Your Blog for SEO.
  4. Step 3: Reach Out To Related Blogs to Get Backlinks.
  5. Step 4: Reach Out To The Blogs Sharing Your Competitors' Top Performing Content.
  6. Step 5: Start Collecting Emails.
26 Mar 2021

How do I make $100 a day on AdSense? ›

Let's assume that a Page View = An Ad Impression. To make $100 every day you need 40,000 Page Views/day Or, 400 Clicks a day @ 1% CTR and $0.25 CPC. For 40,000 Page Views you have to produce 500 awesome articles on your website. These pages must attract at least 80 or more page views every day.

How much does AdSense pay per 1000 views? ›

AdSense pays $8-20 for 1,000 views on average. The total earnings depend on the website category, the type of content you provide, the amount of website traffic, where users are located, and how ads are set up in Google Adsense to pay the most per thousand views. Here's an example calculation: $100 earned from AdSense.

Do websites make money per click? ›

Websites earn revenue when visitors engage with their ads, commonly by generating impressions, engagements, or clicks. An advertiser, for example, might pay a publisher 20 cents per click. If their ad generates 500 clicks each day, the publisher earns $10 a day or $300 a month.

How much do bloggers make per 1000 views? ›

The commission you will receive depends mainly on the competition as well as CPC in a niche. In most cases, the commission per click will range between $0.20 and $15. Also, a majority of niches fetch less than $3 a click to publishers. ¹ However, remember that some niches can be more profitable.

How many views do you need to make money? ›

To get paid by YouTube, you first need to reach a balance of $100 or more from views. This means you'll need to garner 20,000 views if you receive $5 per 1,000 views. To make this happen, YouTube created the YouTube Partner Program, which allows you to get paid through advertisements on your page.

Do free websites make money? ›

The way most 'free' services make money is not by selling advertising. What they sell is access to you, and information about you to advertisers, marketers and researchers, and others. Your information is the commodity that drives the internet economy.

How long does it take for a website to make money? ›

How Long Does it Take to Make a Profitable Blog? For most bloggers, even if they're complete beginners, it took them 6 months to a year to start generating income from their blog. This time period varies on how good a strategy you are following and how much time and effort you put in a week.

What is low traffic for a website? ›

Usually websites with less than one page load per second are as well considered as low traffic websites. If you have more than 50 visitors at the same time on your website it starts to become a medium traffic website.

How can I get traffic to my website faster? ›

7 ways to quickly generate traffic to your website
  1. Speed up your website. ...
  2. YouTube video marketing. ...
  3. Leverage these social networks. ...
  4. Use untapped on-page SEO opportunities. ...
  5. Leverage high traffic websites. ...
  6. Double down on email marketing. ...
  7. Use paid ads. ...
  8. Adapt fast.
20 Sept 2022

How can I increase direct traffic to my website? ›

  1. Email List Building. Using your current readers and customers is a great way to drive traffic to your website. ...
  2. Community Engagement. The more brand recognition you have, the more traffic you will drive to your website. ...
  3. On-Page SEO. ...
  4. Quality Backlinks. ...
  5. Video Marketing. ...
  6. Content Repurposing. ...
  7. SEO Tools. ...
  8. Historical Optimization.
31 Aug 2021

Can I see who viewed my website? ›

But is it possible to identify individual visitors to your website so you can reach out to them? In a word, no. Google Analytics, which collects and analyses your web data, can do a lot of nifty things—it can even tell you where users abandon their shopping carts—but it can't identify a particular individual user.

How many people visit my website? ›

Use Google Analytics.

Google Analytics has free and paid premium formats. Once you sign up for Google Analytics, you'll receive a unique tracking code. Insert that code into your pages, and Google will track when your site is visited, who visited your site, and how they found your page.

How can I see the earnings of a website? ›

  1. Check the Earnings of Any Website.
  2. WorthOfWeb-Check Website Worth.
  3. SiteWorthTraffic Website Networth Calculator.
  4. SitePrice.org Website Earnings Checker.
  5. Websiteoutlook.com – Website Valuation Tool.
  6. ValueMyWeb-Website Worth.
  7. Magenet Website Value Calculator.
20 Jan 2022

What is good traffic? ›

3) Your Percentage of Returning Visitors Is Less than 30%

As per Mike Sullivan, top contributor to the Google Analytics support forum, the percentage of returning visitors to your site should be around 30%. Anything less than that is below average, while having it around 50% is considered to be good.

How much traffic can a server handle? ›

While there is no straight answer to the question of how many visitors can shared hosting handle, you can expect any reliable provider to ensure a safe environment for at least 2000-3000 visitors daily or 60,000-100,000 on a monthly basis.

How many people visit my website? ›

Use Google Analytics.

Google Analytics has free and paid premium formats. Once you sign up for Google Analytics, you'll receive a unique tracking code. Insert that code into your pages, and Google will track when your site is visited, who visited your site, and how they found your page.

Can too much traffic crash a website? ›

More traffic means more customers and more sales. But website traffic can be too much of a good thing. You can become a victim of your own success. If you don't take proactive steps to address website or app performance, peaks in online traffic can cause websites or apps to slow down and ultimately crash.

How can I get traffic to my website faster? ›

7 ways to quickly generate traffic to your website
  1. Speed up your website. ...
  2. YouTube video marketing. ...
  3. Leverage these social networks. ...
  4. Use untapped on-page SEO opportunities. ...
  5. Leverage high traffic websites. ...
  6. Double down on email marketing. ...
  7. Use paid ads. ...
  8. Adapt fast.
20 Sept 2022

How can I increase direct traffic to my website? ›

  1. Email List Building. Using your current readers and customers is a great way to drive traffic to your website. ...
  2. Community Engagement. The more brand recognition you have, the more traffic you will drive to your website. ...
  3. On-Page SEO. ...
  4. Quality Backlinks. ...
  5. Video Marketing. ...
  6. Content Repurposing. ...
  7. SEO Tools. ...
  8. Historical Optimization.
31 Aug 2021

How do I get customers to my website? ›

Navigate this guide:
  1. Run paid social media ad campaigns. Facebook ads. ...
  2. Reach new audiences with influencer marketing. Send free samples to Instagram influencers. ...
  3. Attract customers with content marketing. Write blogs to provide information or solve problems. ...
  4. Use SEO to increase your store's discoverability.
21 Apr 2022

How many servers do you need for 1 million users? ›

For example, If you just want to host the data of 1 million users, you just need to upload it to your server and it will just require 1 server.

How many users can 1 server handle? ›

CPU Cores. A Single CPU core will commonly handle an average of 220 to 250 concurrent connections simultaneously. If for instance, a website runs on a server that has a single CPU with 2 CPU cores, approximately 500 visitors may access and search the website at the same time.

How do you size a web server? ›

The three main hardware components to consider when choosing a web server are the CPU or processor, memory (RAM) and hard drive (storage). However, it is also important to consider other factors such as bandwidth, reliability, security, support, backups and other issues that help your server to run efficiently.

Can I see who viewed my website? ›

But is it possible to identify individual visitors to your website so you can reach out to them? In a word, no. Google Analytics, which collects and analyses your web data, can do a lot of nifty things—it can even tell you where users abandon their shopping carts—but it can't identify a particular individual user.

Can websites see your name? ›

In fact, always assume that they do, unless you are concealing your true IP address using a VPN, or the anonymizing Tor Browser. However, generally speaking, a website cannot obtain your name, home street address, phone number, bank account information, social security number, etc. unless you volunteer the information.

How can I see the earnings of a website? ›

  1. Check the Earnings of Any Website.
  2. WorthOfWeb-Check Website Worth.
  3. SiteWorthTraffic Website Networth Calculator.
  4. SitePrice.org Website Earnings Checker.
  5. Websiteoutlook.com – Website Valuation Tool.
  6. ValueMyWeb-Website Worth.
  7. Magenet Website Value Calculator.
20 Jan 2022

Is crashing a website illegal? ›

While some observers defend DDOS attacks as a form of mass demonstration against an offending website, it is illegal under the Federal Computer Fraud and Abuse Act. Violators are subject to prison sentences of up to 10 years and a fine of up to $500,000.

What makes a website crash? ›

Websites usually crash when something goes wrong. For instance, incompatible plugins, expired domains, or code issues may cause websites to crash. If your website crashes, you need to quickly get it back up and running, as you'll lose valuable traffic.

How do I stop a website from crashing traffic? ›

5 Tips to Avoid Website Crashes Despite High Traffic
  1. Proper Planning Prevents Poor Performance. Like all things in life, you need to plan for the worst and hope for the best. ...
  2. Ensure Daily Backups. ...
  3. Make Use of a CDN. ...
  4. Install the latest versions of website software. ...
  5. Run server maintenance.
10 Sept 2020

Top Articles
Latest Posts
Article information

Author: Jamar Nader

Last Updated:

Views: 6093

Rating: 4.4 / 5 (75 voted)

Reviews: 82% of readers found this page helpful

Author information

Name: Jamar Nader

Birthday: 1995-02-28

Address: Apt. 536 6162 Reichel Greens, Port Zackaryside, CT 22682-9804

Phone: +9958384818317

Job: IT Representative

Hobby: Scrapbooking, Hiking, Hunting, Kite flying, Blacksmithing, Video gaming, Foraging

Introduction: My name is Jamar Nader, I am a fine, shiny, colorful, bright, nice, perfect, curious person who loves writing and wants to share my knowledge and understanding with you.