On most social media platforms, posts with visuals perform better. That’s why 66% of businesses use images and videos as part of their marketing strategy.
But it is not enough to add just any image or video.
To be effective, your social media visuals need to be high-quality and sized correctly. It can be tricky to get the sizing right, though, because recommended social media image sizes seem to change all the time, and it’s hard to find official specs for each social network.
That’s why we compiled all the latest social media image sizes in one guide. We’ll list the recommended sizes for social networks like Facebook, Instagram, Twitter, Pinterest, LinkedIn, Snapchat, and TikTok. Hang tight!
Quick social media image sizes
Before we go into more detail for each of the major social networks below, here’s an infographic of the most important social media image sizes you need to know.
Facebook image sizes
With nearly 3 billion monthly active users, Facebook is a goldmine for brands looking to build a following and get customers.
A great way to get the attention of Facebook users is to upload high-quality images. But Problem is, Facebook constantly updates its image dimensions and design.
To ensure that you’re uploading the best-looking images on Facebook, follow these recommended image dimensions and file formats.
Facebook profile image size: 170 x 170 pixels (on most computers)
Facebook displays profile photos at 170 x 170 pixels on desktop, but displays them at 128 x 128 pixels on mobile.
Facebook cover photo size
- Recommended image size: 851 x 315 pixels
- Desktop display size: 820 x 312 pixels
- Mobile display size: 640 x 360 pixels
- Minimum size: 400 x 150 pixels
- Ideal file size: Less than 100KB
Image tips
- For the fastest load times, use the recommended pixel sizes.
- To avoid compression or distortion, upload a JPG or PNG file.
- Once you upload your cover photo, don’t drag it to reposition.
- If your profile picture and/or cover photo has logos or text on it, upload as a PNG file.
If you want to learn how to create an eye-catching cover photo, check out this Hootsuite post on creating great Facebook cover photos.
Facebook posts and timeline image sizes
When you upload images for the timeline, Facebook automatically resizes them to be 500 pixels wide and to fit the supported 1.91:1 ratio.
But to avoid slow load times and pixelation, upload images at these sizes:
- Minimum size: 600 x 315 pixels
- Recommended size: 1200 x 630 pixels
Image tips
- If you’re uploading 2-10 images in your Facebook post using the carousel display, upload the images at 1200 x 1200 pixels.
- Upload carousel images at a 1:1 aspect ratio.
Facebook event cover photo size: 1200 x 628 pixels (recommended)
Image tips
- Upload event cover photos at a 2:1 aspect ratio.
- You can’t edit the size of your event cover photo after you’ve added it to an event.
Facebook panorama or 360 photo sizes
- Minimum image size: Facebook says that panorama and 360 photos should be “30,000 pixels in any dimension, and less than 135,000,000 pixels in total size.”
- Aspect ratio: 2:1
Image tips
- Facebook recommends that you use JPEGs for 360 photos and upload files that aren’t bigger than 30 MB.
- Facebook instantly recognizes and processes panorama photos based on “camera-specific metadata found in photos taken using 360-ready devices.”
- Facebook image files can be up to 45 MB for JPEGs and 60 MB for PNGs.
Facebook Stories image size: 1080 x 1920 pixels (recommended)
Image tips
- Don’t upload a Stories image with a width less than 500 pixels.
- Facebook Stories have an aspect ratio of 9:16.
- For Stories with text on them, leave 250 pixels (14%) of the top and bottom text-free so that your CTA won’t be covered by your brand’s profile picture and buttons.
Facebook ads image sizes (desktop-only ad format)
- Facebook feed ads:
- Minimum size: 600 x 600 pixels
- Recommended size: At least 1080 x 1080 pixels
- Maximum file size: 30 MB
- Facebook Marketplace ads:
- Recommended size: At least 1080 x 1080 pixels
- Supported aspect ratio: 1:1
- Maximum file size: 30 MB
- Facebook Instant Articles image sizes:
- Recommended size: At least 1080 x 1080 pixels
- Supported aspect ratio: 1.91:1 to 1:1
- Maximum file size: 30 MB
- Facebook Right Column ads sizes:
- Minimum size: 254 x 133 pixels
- Recommended size: At least 1080 x 1080 pixels
- Supported aspect ratio: 1:1
- Facebook Search image sizes:
- Minimum size: 600 x 600 pixels
- Recommended size: At least 1080 x 1080 pixels
- Supported aspect ratio: 1.91:1 to 1.1
- Maximum file size: 30 MB
- Facebook Sponsored Messages image sizes:
- Recommended size: At least 1080 x 1080 pixels
- Supported aspect ratio: 1.91:1 to 1:1
- Maximum file size: 30 MB
- Facebook Messenger inbox ads:
- Minimum size: 254 x 133 pixels
- Recommended size: At least 1080 x 1080 pixels
- Supported aspect ratio: 1:1
- Maximum file size: 30 MB
- Facebook Messenger Stories ads:
- Minimum width: 500 pixels
- Recommended size: At least 1080 x 1080 pixels
- Supported aspect ratio: 9:16
Here’s more info about advertising on Facebook.
Instagram image sizes
Since its inception in 2010, Instagram has been a visual-focused network where social media marketers can flex their photography and video skills. Even though Instagram Stories and Reels are blowing up right now, you can still catch your audience’s attention with static images.
Instagram supports three image orientations — static, portrait, and landscape. So you have many formats to choose from, but these formats can make it hard to get the right dimensions.
Here’s some guidelines to follow to make sure your images look great.
Instagram profile picture size: 320 x 320 pixels
Instagram displays profile images at 110 x 100 pixels, but stores them at 320 x 320 pixels, so you should upload an image that’s at least 320 x 320 pixels.
Note: The profile image dimensions are in a square format, but Instagram displays them as a circle. Make sure to center any elements you want to focus on in the image so they don’t get cropped out.
Instagram image sizes for feed posts
- Square: 1080 x 1080 pixels
- Portrait: 1080 x 1350 pixels
- Landscape: 1080 x 566 pixels
- Recommended image size: The width should be 1080 pixels, and the height should be between 566 and 1350 pixels (depending on if the image is portrait or landscape)
- Supported aspect ratios: Anywhere from 1.91:1 and 4:5
Image tips
- If you want your Instagram images to be sharp and clear, upload them at a width of 1080 pixels.
- When you upload an image that’s bigger than 1080 pixels, Instagram will resize it to 1080 pixels.
- Instagram will leave your image at its original resolution if it’s between 320 and 1080 pixels wide, as long as the image’s aspect ratio is between 1.91:1 and 4:5 (a height between 566 and 1350 pixels and a width of 1080 pixels).
- If your image’s resolution is lower than 320 pixels, Instagram will increase the sizel to 320 pixels.
- If you uploaded an image that’s a different ratio, Instagram will automatically resize your photo to fit a ratio it supports.
To learn more about producing stunning Instagram images, check out this Hootsuite post on editing Instagram photos like a pro.
Instagram photo thumbnail sizes
- Display size: 161 x 161 pixels
- Recommended upload size: 1080 pixels wide
Image tips
- Instagram stores photo thumbnails that are as large as 1080 x 1080 pixels.
- To avoid pixelation, upload images that are very large.
Instagram Stories image size: 1080 x 1920 pixels
Image tips
- Images for IG Stories should have an aspect ratio of 9:16.
- If your image does not have this ratio, the Story might be cropped or zoomed weirdly.
- If you upload an image with a smaller pixel size but the same aspect ratio, the Story will buffer quickly.
- Instagram Reels uses the same sizing as Stories.
If you want to up your Instagram Stories game, here are some free Instagram Story templates that the team at Hootsuite created.
Instagram carousel image sizes
- Square: 1080 x 1080 pixels
- Portrait: 1080 x 1530 pixels
- Landscape: 1080 x 566 pixels
- Recommended image size: A width of 1080 pixels and a height between 566 x 1350 pixels (depending on if the image is portrait or landscape)
- Supported aspect ratios: Square (1:1), portrait (4:5), landscape (1.91:1)
Instagram Reels sizes
- Cover photo: 1080 x 1920 pixels
- Instagram Reels have an aspect ratio of 9:16.
- Instagram crops Reels to a 1:1 image in your profile feed and a 4:5 image in your home feed.
Instagram ads images sizes
- Square: 1080 x 1080 pixels
- Landscape: 1080 x 566 pixels
- Minimum width: 320 pixels
- Maximum width: 1080 pixels
- Supported aspect ratios: Anywhere between 1.91:1 and 4:5
Image tips
- Instagram has recommendations for the number of characters you can include in an ad’s headline and primary text.
- Instagram ads that appear in users’ feeds can’t have more than 30 hashtags.
Image sizes for Instagram Stories ads: 1080 x 1920 pixels
Image tips
- To prevent Instagram Stories ads from being covered, Instagram recommends that you leave “14% (250 pixels) of the top and bottom of the image free from text and logos”.
- As of September 2020, Instagram doesn’t penalize ads that have text on over 20% of ad space.
Twitter image sizes
Gone are the days when all you needed to do to amass a huge following on Twitter was post controversial hot takes. Now, you need eye-catching images to make your content stand out in the fast-paced Twitterverse.
Tweets that have images are three times more likely to get click-throughs, likes, and retweets than tweets that have no images. So creating Twitter images with the right dimensions matters.
Pro-tip: For brands, easy-to-read and educative infographics are a great way to increase engagement on Twitter.
Twitter profile image sizes
- Minimum size: 200 x 200 pixels
- Recommended size: 400 x 400 pixels
- Maximum file size: 2 MB
Twitter header image size: 1500 x 1500 pixels (recommended)
Image tips
- Twitter crops header images to an aspect ratio of 3:1.
- In case of future changes, upload your Twitter header image at the maximum size.
- Twitter header images display differently depending on the monitor and browser you use to view them.
Twitter in-stream image sizes
- Minimum size: 600 x 335 pixels
- Recommended size: 1600 x 900 pixels
- Recommended aspect ratios: Between 2:1 and 1:1 on desktop; 2:1, 3:4, and 16:9 on mobile
- Supported formats: JPG, PNG, and GIF
- Maximum file size: Up to 5MB for images and GIFs on mobile and up to 15MB on the web.
Twitter card image size
When your tweet includes a URL, Twitter will crawl the website and pull content from it, including an image for the summary card. Here’s how it works.
- Minimum size: 120 x 120 pixels
- Maximum file size: 1MB
- Supported formats: JPG, PNG, and GIF
Image tips
- There are different kinds (and sizes) of Twitter cards. Apart from the regular summary cards, there are app cards, player cards, and summary cards with large images.
- You can see a preview of your summary card using the card validator.
Twitter images sizes for ads
- Single and multi-image tweets: Minimum size – 600 x 335 pixels. For the best results, use larger images.
- Carousels:
- 800 x 418 pixels for 1.91:1 aspect ratio
- 800 x 800 pixels for 1:1 aspect ratio
- Maximum file size: 20MB for 2-6 image cards
- Website card image:
- 800 x 418 pixels for 1.91:1 aspect ratio
- 800 x 800 pixels for 1:1 aspect ratio
- Maximum file size: 3MB
- Direct Message card image:
- 800 x 418 pixels for 1.91:1 aspect ratio
- Maximum file size: 3MB
- App card image:
- 800 x 418 pixels for 1.91:1 aspect ratio
- 800 x 800 pixels for 1:1 aspect ratio
- Maximum file size: 3MB
- Conversation card image:
- 800 x 418 pixels for 1.91:1 aspect ratio
- Maximum file size: 3MB
Want to learn more about Twitter Ads? Check out this Hootsuite post on how to advertise on Twitter.
Pinterest image sizes
One look at Pinterest and you’ll see that it is a purely visual search engine. Apart from discovering trends and finding inspiration, Pinterest can be an excellent tool for driving traffic to your site.
But only high-resolution images can get the attention of your brand’s audience. So it’s important that you use proper images for your pins and boards.
Pinterest profile image size: 165 x 165 pixels (recommended)
Image tips
- Pinterest profile photos are displayed as a circle.
Pinterest profile cover photo size: 800 x 450 pixels (minimum)
Image tips
- Always use a landscape photo for your cover image.
- The landscape photo should have an aspect ratio of 16:9.
Pinterest Pins sizes
- Square pins: 1000 X 1000 pixels
- Recommended size: 1000 x 1500 pixels
- Aspect ratio: 2:3 (recommended)
- Maximum file size: 20 MB
Image tips
- Pins are displayed on the feed with a width of 236 pixels.
- Use the 2:3 aspect ratio so that your audience can see all the details on the image.
- Pinterest crops images that have a different aspect ratio.
- Upload images as JPG or PNG files.
Pinterest image sizes for collection Pins
- Recommended size: 1000 x 1000 pixels or 1000 x 1500 pixels
- Aspect ratios: 1:1 (recommended) or 2:3
- Maximum file size: 10 MB
Image tips
- Collection pins appear as one main image above three smaller images.
- Collection pins appear in Pinterest feeds on mobile devices.
- Collections can also be an ad format on Pinterest.
- All the images must have the same aspect ratio.
- Upload collection pins also JPEG and PNG files.
Pinterest Story Pins size
- Recommended size: 1080 X 1920 pixels
- Aspect ratio: 9:16
- Maximum file size: 20MB
Pinterest image sizes for ads and carousels
- Carousel pins and ads:
- Recommended size: 1000 x 1000 pixels or 1000 x 1500 pixels
- Aspect ratio: 1:1 or 2:3
- Up to 5 images can be included in a carousel
- Shopping ads:
- Recommended size: 1000 x 1000 pixels or 1000 x 1500 pixels (recommended)
- Aspect ratio: 2:3 (recommended)
- Same specs as standard Pins
- App install ads:
- Recommended size: 1000 x 1500 pixels
- Aspect ratio: 2:3 (recommended)
- Same specs as standard Pins
Thinking of using Pinterest to grow your business, check out this Hootsuite article on how to use Pinterest for business.
LinkedIn image sizes
With over 830 million users worldwide, LinkedIn is the largest professional network that exists. To tap into the power of LinkedIn for your business and increase engagement, you need to pair your LinkedIn updates with high-resolution images.
For best results, stick to the recommended image sizes below.
Pro-tip: Ensure that your images look great on multiple screen sizes (or devices) before finalizing.
LinkedIn profile photo size: 400 x 400 pixels or larger (recommended)
Image tips
- LinkedIn can accommodate images as large as 7680 x 4320 pixels.
- LinkedIn accepts files up to 8 MB, so upload a large enough file to future-proof your LinkedIn profile.
LinkedIn cover photo size
- Recommended size: 1584 x 396 pixels
- Aspect ratio: 4:1
Image tips
- Upload cover photos smaller than 8MB.
- LinkedIn crops cover photos differently on desktop and mobile. So view your cover photos on both kinds of display to ensure they look great.
LinkedIn images sizes for company pages
- Company logo: 300 x 300 pixels
- Square logo: At least 60 x 60 pixels
- Page cover image: 1128 x 191 pixels
- Life tab main image: 1128 x 376 pixels.
- Life tab company photos: 900 x 600 pixels
- Life tab custom modules: 502 x 282 pixels
Image tips
- Upload images to your company page as JPG or PNG files.
- The recommended size is 1200 x 628 pixels.
- Use an aspect ratio of 1.91:1.
- This LinkedIn image dimensions also applies to LinkedIn Showcase pages.
LinkedIn image sizes for article link images: 1200 x 627 pixels (recommended)
LinkedIn custom image size for sharing a link in an update: 1200 x 627 pixels (recommended)
When sharing a clickable URL in an update, LinkedIn auto-generates a thumbnail image (if available), along with the article or website title.
You can customize this image by clicking the Image icon below the text box and selecting a custom photo from your computer.
Image tips
- The custom image should have an aspect ratio of 1.91:1.
- The image should be over 200 pixels wide.
- If the image width is less than 200 pixels, it will appear as a thumbnail on the left side of the post.
LinkedIn ads image sizes
- Company logo size for ads: 100 x 100 pixels
- Sponsored content images: 1200 x 627 pixels (1.91:1 aspect ratio)
- Sponsored content carousel images: 1080 x 1080 pixels (1:1 aspect ratio)
- Spotlight ads logo size: 100 x 100 pixels
- Spotlight ads custom background image: 300 x 250 pixels
Snapchat image sizes
Since it was launched, Snapchat has helped people and brands to tell fun, human stories via filters and engaging content.
Although images and videos on Snapchat disappear after 24 hours, you need to use the right image dimensions to draw the attention of people who see your content within that time.
Snapchat ads image size
- Minimum size: 1080 x 1920 pixels
- Aspect ratio: 9:16
- Maximum file size: 5MB
- File type: JPG or PNG
Snapchat Geofilter image size
- Minimum size: 1080 x 1920 pixels
- Aspect ratio: 9:16
- Maximum file size: 5MB
- File type: JPG or PNG
Also read: How to Create a Custom Snapchat Geofilter
YouTube image sizes
While YouTube is primarily a video streaming service, you also need to pay attention to tiny details like the sizes of your profile picture, banner image, and so on to get the attention of your audience.
YouTube profile photo size: 800 x 800 pixels (recommended)
Image tips
- For best results, center the focus of your photo.
- YouTube displays profile images at 98 x 98 pixels.
- Upload YouTube profile photos as JPG, PNG, GIF, or BMP files. Animated GIFs won’t render.
YouTube banner image size
- Minimum size: 2048 x 1152 pixels
- Aspect ratio: 16:9
- Minimum area for text and logos without being cut off: 1235 x 338 pixels
- Maximum file size: 6MB
Check out this Hootsuite article on making the best YouTube channel visuals (with 5 free templates).
YouTube video size: 1280 x 720 pixels (minimum)
Image tips
- YouTube videos must be 1280 x 720 pixels to meet HD standards.
- If you intend to sell or rent your video, upload it at 1920 x 1080 pixels.
- This is a 16:9 aspect ratio.
YouTube thumbnail size: 1280 x 720 pixels
TikTok image sizes
This video-sharing platform has been blowing up since the pandemic started in 2020. While it’s mostly used by individual content creators, brands are beginning to jump on the bandwagon to reach and engage new audiences.
To make the most of TikTok, you need to abide by their supported image dimensions.
TikTok profile photo size: 20 x 20 pixels (minimum)
Image tips
- Although 20 x 20 pixels is the minimum size, upload a higher quality image for future-proofing.
TikTok video size: 1080 x 1920 pixels
Image tips
- Upload TikTok videos at an aspect ratio of 1:1 or 9:16.
Why is it important to get social media image sizes right?
There are a lot of things social media marketers need to look out for when creating images and videos for social media.
You have to ensure that the visuals you use don’t go against copyright laws. If you don’t have original images, you can use high-quality stock photos. You also have to use tools that can help you create quality social media images.
Then, you have to ensure that you get your social media image sizes right. This is important because:
- Each social channel will optimize your post for the feed. This can help increase engagement for your posts.
- It avoids pixelation and weird display of images.
- It ensures that your audience can see the full visual, rather than an incorrectly cropped one.
- It can future-proof your content. Knowing the right social media image sizes reduces the amount of work you’d do in the future should the platform alter their image dimensions again.
Memorizing these image dimensions can be stressful. Thankfully, the Hootsuite photo editor tool can automatically size and edit your social media images right in the Composer.
All you need to do is upload the image and click Edit Image. This tool makes it easy to crop and size images for each social media platform.
Here’s how it works:
Easily resize your social media images through Hootsuite Composer, which includes the latest image dimensions for all social media networks. Try it for free today.
