4 Best Tulsa Social Media Marketing Agencies (2023)

One of the major ways social media is important is because it lets businesses access and engage with consumers where those consumers spend a great deal of their time. In fact, an average user spends two hours and 24 minutes per day on social media, and by 2021, an estimated three billion people will be on social media globally. With this incredible reach, it’s no wonder that businesses are eager to promote on social platforms. Benefits of social media marketing can include:

• A low-cost way to engage organically with target audiences
• Potential for expanded reach of a brand message if people like, share, or comment on posts
• Ability to leverage consumer-generated content to get more exposure
• Easily segregate marketing by demographics on various platforms
• Extra authority for a brand online

It depends on the advertising company’s audience, brand message, and style. Some ways businesses market themselves on social media include, but aren't limited to:

• Sharing helpful, funny, or thought-provoking content relevant to the brand that people are likely to share
• Sharing content from others to help create an authority page people return to often
• Asking questions and hosting polls to spark user engagement
• Hosting contests and giveaways to drive consumer interest and promote sharing
• Linking from social posts back to websites and other brand content

A social media strategy keeps a brand on target as it works through various campaigns. Steps to creating a strategy typically include:

• Identifying the audience and which social platforms are best for connecting with those consumers
• Defining the goals, including what action the business wants consumers to take
• Brainstorming and creating various content
• Scheduling content for appropriate posting times—brands may need to test days and times to see which ones support the highest engagement and conversion rates
• Following through with the social media posting calendar

Social media marketing can provide a benefit for small businesses because it offers a way to connect with consumers that isn't limited by business type or size. In fact, a smaller business can often create a personal connection with social users that isn't possible with corporate entities. Other benefits can include:

• Ability to reach new consumers as other people share content
• Possibility of finding loyal customers who act as brand ambassadors to boost the reach of the company's social media message
• Establishing the business as a community or thought leader in the space
• Increasing leads and website traffic even if SEO or other efforts aren't yet performing

Companies promote products on social media in various ways, including:

• Contests: Companies host writing or photo contests featuring their products or giveaways that encourage people to share information about their brand.
• Deals and promo codes: Businesses often post information about deals on their social platforms, encouraging people to share the savings with others.
• Promotion to communities: Companies might promote custom products to certain communities, either via hashtags, or in exclusive groups for more targeted marketing.
• Influencer collaborations: Brands may provide discounts, free products, or payment to influencers to talk about their products.
• Direct sales: Some companies sell directly on social through carousel ads or marketplace posts.