[20 Methods] How to Market Your Directory Website Business (2024)

You have now finished creating your directory website. So what’s next?

If you want your directory website to start earning money, you need to increase the number of directory listings and the number of users.

To do that, you need to promote your website.

In this guide, I will show you 20 methods to market your directory website business to increase your listings and users.

Let’s get started.

Before you start, populate your listings first

Marketing your directory website when it’s empty won’t do you any favor. That’s why before you start promoting your website, populate it first with listings.

Because the truth is, you will have a hard time bringing in more businesses to list their websites if your directory website isn’t completely developed. Yes, the website itself may be done, but it’s empty without any listings.

For example, would you consider using a directory website that looks like this:

Probably not…

Showing others an already populated directory will also let businesses picture out how much visibility your website would give them. It could also bring in traffic brought by search queries related to the businesses in your listing.

Doing this requires some work on your end since you need to research and gather data. But if you have some budget to spare, there are lots of good-but-affordable freelancers on Fiverr or Upwork you can hire to do the work for you.

Whether you do this part yourself or not, what’s important is you do this first. Remember that listings are the bread and butter of a directory website. Without them, you won’t get any users or businesses to list their websites.

How to promote your directory website